Philip Zerrillo Havovi Joshi Pannapachr Itthiopassagul 

Start-up Thailand: The Entrepreneurs' Journey 

183 

This book is intended to showcase some of Thailand's most vibrant start-ups. It contains a series of stories about these first-generation entrepreneurs and their commercial journeys. The book is intended to serve as both an inspiration and a source of insights for would be entrepreneurs and potential Thailand investors. Each story covers the initial start-up plan, the steps taken by the entrepreneurs and the twists and turns they faced in their journey.