Global Brand Strategy 

""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net

Published date
: May 11, 2017
Publisher
: Asiabook
Category
Page
: -
Rating
:

Available
Only 1 more copies!

MARC Information
100 a : Author 
245 a : Title 
Global Brand Strategy 
520 a : Description 
""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net 
No Reviews
There are no reviews yet, why not be the first.

Please Login before write a review.