Global Brand Strategy
""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net
Published date
: May 11, 2017
Publisher
: Asiabook
Category
: ธุรกิจ
Page
: -
Rating
: