A Branded World 
Scott Bedbury 

No company can succeed without a great product or service, but in today's competitive market it also needs a brand. Transcending the tangible aspects of a commodity and nurturing a brand to build a deeper and more enduring emotional connection with customers has become one of the most critical and complex challenges facing businesses today, whether they are multinational corporations or small, local enterprises.

Published date
: May 11, 2017
Publisher
: Asiabook
Category
: ธุรกิจ
Page
: -
Rating
:

Available
Only 1 more copies!

MARC Information
100 a : Author 
Scott Bedbury 
245 a : Title 
A Branded World 
520 a : Description 
No company can succeed without a great product or service, but in today's competitive market it also needs a brand. Transcending the tangible aspects of a commodity and nurturing a brand to build a deeper and more enduring emotional connection with customers has become one of the most critical and complex challenges facing businesses today, whether they are multinational corporations or small, local enterprises. 
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