เรียนรู้วิธีการสร้าง "แบรนด์" อย่างมืออาชีพ สำหรับคนที่คิดว่า "Brand" เป็นเรื่องสำคัญ เคล็ดลับวิธีการสร้างแบรนด์อย่างสร้างสรรค์ สินค้าที่ดีแต่ไม่มีแบรนด์ ก็ไม่มีใครจดจำได้ สินค้าที่มีแบรนด์ดัง ทำให้คนเชื่อมั่นได้อย่างไร บางองค์กรที่ลงทุนมหาศาลเพื่อสร้างแบรนด์แต่บางองค์กรก็ทำไม่สำเร็จ ได้แต่เสียเงินไปฟรีๆ บางองค์กรมีสินค้าคุณภาพเป็นเลิศ แต่สร้างแบรนด์ไม่เป็น อยากให้คนจดจำแบรนด์ได้ทำอย่างไร "50 Brand Impression" เล่มนี้ มีคำตอบให้กับคุณ

No company can succeed without a great product or service, but in today's competitive market it also needs a brand. Transcending the tangible aspects of a commodity and nurturing a brand to build a deeper and more enduring emotional connection with customers has become one of the most critical and complex challenges facing businesses today, whether they are multinational corporations or small, local enterprises.

This book is designed to be a quick guide to European Union law and explains how it may be used for practical effect. It is written in a clear style for practitioners who are in a hurry to master the subject, and contains precedents of the kinds of documents they may have to prepare. It explains the basic law, the basic concepts, the procedure and the jargon in a way that lawyers new to the subject will find easy to understand. It will give them the answers they need fast. Throughout, there is extensive reference to case law. The new edition has been revised to take into account the 1997 Amsterdam Treaty, which consolidated and renumbered the articles of the Union Treaty and incorporated the Social Charter. It also covers recent case law and changes to competition law. Table of Contents

Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind

This open access book is the outcome of a Global Forum on Innovation, Intellectual Property and Access to Medicines held in December 2019 at the Max Plank Instititute in Munich, organised by the South Centre and the Max Plank Institute. The academics and experts from international organisations participating have contributed chapters to this book. The book is for policy makers (in Ministries of Health, Ministries of Trade, Ministries of Foreign Affairs, patent offices), but also relevant for academics (law, trade, public health), on the flexibilities available in the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) of the World Trade Organization to promote access to medicines.

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.

มารู้จักประชาคมเศรษฐกิจอาเซียนกันเถอะ

Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow.

All In Startup

All You Need is a Good Idea!

A compelling novel of business intrigue, suspense, and transformation from a critically acclaimed author In an exciting departure from his writing on leadership, corporate culture, and strategic change, Craig Hickman, the author of such titles as Creating Excellence and Mind of a Manager, Soul of a Leader, gives us a compelling tale of corporate intrigue and innovation. A suspenseful business novel that engages the reader on every dramatic level while teaching important lessons on how to be a more effective innovator and creative problem-solver, An Innovator's Tale focuses on the trials and tribulations of a newly promoted vice president who has been thrust into a world of corporate turnaround, duplicity, and espionage. Readers learn by her example as she discovers and applies four different levels and five critical stages of innovation, while struggling to contain containing the damage done by stolen business secrets, computer hacking, and high-level company officers who are not quite what they seem to be.

Beyond E-Learning